Why can you find a dozen Miles Morales products in any store, but almost no Static Shock?
Static has had occasional figures over the years. But compare that to Miles, who has had movies, PlayStation games, and a steady flow of merchandise. The difference isn’t talent or fan love. Miles sits inside Marvel and Sony’s licensing machine. Static doesn’t have that machine behind him.
So here’s the BWO question: is the market for Black-centered collectibles really small, or has nobody seriously tested it?
As a longtime collector, I’ve had to imagine the products I wanted:
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A museum-quality Eartha Kitt Catwoman diorama, leopard print, throne and all. (It would need a license from DC and rights to Kitt’s likeness from her estate, which is exactly why products like this stall.)
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A premium John Stewart Green Lantern statue.
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Static mid-flight, surrounded by translucent electricity over a detailed city base.
Every one of those products is a chain of businesses: creator → IP → license → design → manufacturing → distribution → retail. Representation puts a character on screen. Ownership decides who gets paid at each link.
Help us build the BWO Wish List
Reply using this format:
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Character or figure:
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Product: (statue, figure, game, apparel…)
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What you’d realistically pay:
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Who should make it: (big licensee, Black-owned company, independent creator, crowdfunding)
Superheroes, musicians, athletes, historical figures and original game ideas are all fair game.
We’ll tally the responses and follow up with a video on what the numbers show, including whether preorders, 3D printing or crowdfunding could make some of these viable.
Because the absence of a product isn’t proof there’s no market. It may just mean nobody has tested it.
The goal isn’t just more of our characters on the shelves. It’s knowing who owns the shelves, who supplies them, and who profits when the products sell.
— Black Wall Street Odds